|What becomes a mink coat most ? A
legend, of course. Thats how Jane Traheys agency saw it. Dont
focus on the mink, said Jane Trahey, who convinced the concept, but
whats in it. And into these minks they put the most legendary faces,
bodies and talents of our time, like Lauren Bacall, Bette Davis, Judy Garland, Joan
Crawford, Lena Horn, Marlene Dietrich, Rita Hayworth, Rosalind Russel, Maria Callas,
Barbra Streisand, Claudette Colbert,... and had them photographed by Richard Avedon.
And for every one of them is a story, told by Peter Rogers looking behind the scenes of our most admired woman. This series of photographs were - and - are so beautiful that they are coveted by collectors all over the world. Here is what Peter Rogers said about MARLENE DIETRICH.
"WHAT BECOMES A LEGEND MOST" 1969
After the first twenty-five Blackglama coats and capes Id sent to miss DIETRICHs apartment where rejected, I decided to present the next three in person. Surely I could sell her on posing in one of them!
I arrived and rang the bell, and the
door opend about an inch. Ill show these to Madame, a heavily
accented voice informed me. A woman yanked the coats from my hands and slam the door in my
face. I waited in the hallway, feeling as though Speedy Messenger Service that just told
me I was through.
Dahlink, bwing me a miwwoh.
Now, she commanded. Avedon clicked.
Bwing me a stool. It was done. Seated MARLENE rearranged her fur, crossed her legs and pulled the coat back to reveal those famous limbs.
Her agent gasped. I gasped. I think
even Avedon was surprised. Later the agent told me shed been offered $ 150.000 to
pose for a hosiery ad just three days earlier and had refused.
told me the legs arent so beautiful. I just know what to dohh with them...
"ALL OVER THE WORLD BOAC TAKES GOOD CARE OF YOU"
British Overseas Airways Corporation
All Over The World BOAC Takes Good Care Of You BOAC VC 10
"AIR FRANCE BAGGAGE SERVICE IS DIVINE!"
She's not exaggerating. Our baggage service
is fine - even divine.
FOCAL POINT OF SUCCESS'
LUXOR Toilet Soap advertising Germany /Austria 1953
"I SMOKE A SMOOTH CIGARETTE - LUCKY STRIKE!"
Cigarettes were an essential feature of DIETRICHs screen persona, and featured in the plot devices of so many of her films that it is a surprise to find photographs of her not holding a cigarette. Where ever she went, DIETRICH was seen smoking. In the 1960s DIETRICH had a bet with Noel Coward and gave up smoking, but she continued to encourage other people to defy the anti-smokers.
THERE'S NEVER A ROUGE PUFF IN A LUCKY!'
MD says:I smoke a smooth cigarette-Lucky Strike!Theres Never A Rouge Puff In A Lucky!
LUCKY STRIKE Cigarettes advertising 1950
LISTEN TO ABC!'
created by UL! fright.night; February 1998/ update January 2001